Steve Irwin: Crocodile Hunter – An Australian Icon

Steve Irwin: Crocodile Hunter – An Australian Icon
by: James Shenton

Occasionally – just occasionally – there comes along a TV personality whose enthusiasm and charisma engenders almost universal affection with audiences. Environmentalist, naturalist and documentarist Steve Irwin – known the world over as the Crocodile Hunter – was one of those rare personalities.

Born Steven Robert Irwin on 22 September, 1962 in Melbourne, Australia, Steve Irwin was the owner and manager of the Australia Zoo in Beerwah, Queensland. The zoo, originally called the Queensland Reptile and Fauna Park, belonged to his parents, Bob and Lyn.

As a young man Irwin worked as a crocodile trapper in Queensland, catching and removing crocs from populated areas. While he didn’t draw a salary, he worked on the condition that he could keep the crocodiles he captured for his parents’ zoo.

After taking over management of the zoo in 1991 Irwin met his future wife, American-born veterinarian Terri Raines. Following a whirlwind romance the couple married, and the video footage of their crocodile-trapping honeymoon was aired as the first episode of The Crocodile Hunter, the series that made Irwin an international celebrity.

The success of The Crocodile Hunter led the Discovery Channel and Animal Planet to commission several wildlife series from Irwin, including The Croc Files, The Crocodile Hunter Diaries and New Breed Vets. Known for his expansive personality and boundless enthusiasm, Irwin’s documentaries made him an Australian icon – often ridiculed, but just as often praised for his idiosyncrasies.

What made Irwin such a popular figure with audiences the world over was his fearless attitude to wild animals. Often seen chasing snakes, crocs and all sorts of dangerous creatures, audiences tuned in not so much to see the animals as to see Irwin’s unbelievable feats of courage and fearlessness. His documentaries gained such a huge audience that they were adapted to the 2002 movie The Crocodile Hunter: Collision Course.

Irwin’s enthusiasm for his subject matter, however, occasionally got the better of him, and his career was fraught with controversy. In an incident in 2004 he took his infant son Bob into the crocodile enclosure during a public show at the Australia Zoo, holding him in one arm while feeding a croc with the other. Irwin, however, refused to apologise for the stunt, insisting that the child was never in any real danger.

Again in 2004 Irwin caused controversy during a trip to Antarctica, facing allegations that he disturbed whales, seals and penguins while filming a documentary.

Irwin’s life came to a tragic end on the morning of September 4th, 2006 while filming an documentary on the Great Barrier Reef off the coast of Queensland, Australia. While filming a stingray he approached too close and was hit in the chest by a barb, causing a fatal injury, and was pronounced dead at the scene. He was 44.

Steve Irwin is survived by his wife Terri and his two young children, Bindi Sue and Robert Clarence.

While Irwin always lived life on the edge, we never really expected him to be killed. There was just something about the confidence with which he handled dangerous creatures that made us think that he was invulnerable. His antics weren’t quite real – if they had been, we may not have been so quick to laugh.

It came as a surprise, then, for us to wake up to the news that he had been killed. Even more so, considering the manner of his death. After all, Irwin was only the third person to be killed by a stingray in Australia. Rays are usually considered to be relatively docile, and it’s even possible to feed them by hand under the right conditions.

Irwin’s death, though tragic, can perhaps be viewed as one final act of showmanship. He won our hearts with his death-defying stunts and it seems fitting that he should go out with a bang. While it would be crass to make light of his death, it could perhaps be argued that this is the way he would have wanted to go, while living right on the edge. Maybe that could come as some small consolation for the family of a man who died before his time.

In life, as well as in death, Steve Irwin was an Australian icon: a modern day, real life Crocodile Dundee. He was everything we think of as typically Australian: rugged, adventurous and dangerous, though not without a sense of humor. While Australians were often embarrassed by his antics, thinking of him as a caricature of Australian stereotypes, that’s exactly why the rest of the world adored him.

Steve Irwin was a passionate advocate for the environment, a tireless promoter of his country, a great entertainer and a loving husband and father. Often controversial, always entertaining, there will always be a place in our hearts for the Crocodile Hunter. The world is poorer for his absence.

About The Author
James Shenton is a popular celebrity gossip writer based in New York.

If you have found this article informative you can find similar writing –– from the latest TV shows to articles about other TV role models – at Elite TV Downloads, the Internet’s best resource for TV downloads.

Steve Irwin (The Crocodile Hunter) ...an Absolutely Brilliant Marketer!

Steve Irwin (The Crocodile Hunter) ...an Absolutely Brilliant Marketer!
by: Eric Graham

My daughters and I loved watching The Crocodile Hunter. Steve's Passion and enthusiasm for wildlife conservation were unmatched. But in addition to being a masterful entertainer and educator. Steve Irwin was also a brilliant marketer.

Instinctively he knew that to spread his message of conservation, he needed to first grab his audience by the eyeballs and get their attention.

A skilled showman and communicator, he could make the most mundane animals appear deadly and interesting. Captivating his audience by building suspense and tension that kept them riveted to his message.

With his hyper-animated presentation, colorful language (he introduced the world to his very Aussie catch phrase "Crikey") and unwaveringly khaki wardrobe he created a consistent and memorable personal brand. He was his own, walking talking USP (unique selling proposition.)

While many wanabes and knock-offs tried to copy his adventurous style and antics none of them ever came close to matching his level of success. He was truly one of a kind.

The Crocodile Hunter was also a master at generating publicity and working the media. Probably the greatest ambassador to the world Australia has ever had. Steve Irwin regularly made the rounds on every major television show imaginable, from small local news stations to Letterman, Leno, Larry King and Oprah. He was a walking, talking news hook. A publicists dream!

Even when his actions stirred up controversy (who can forget the image of him feeding a croc with his newborn baby in his arms...) his ratings and popularity only improved.

And if viral marketing is your thing, Steve was one of greats! The viral buzz his TV antics created around water coolers world wide was simply astounding. His exploits spread via word of mouth like wildfire as folks energetically recreated, described and relived the "close calls" Steve had on the previous nights show.

In fact in a recent blog post Michel Fortin identified three essential response-boosting ingredients for effective viral marketing. Curiosity, scarcity and controversy. (Steve was an absolute master of all three.)

• Curiosity? What's more "curious" than a man kissing a 14 foot crocodile on the head and saying, "isn't she a beauty"?

• Scarcity? There was (and will always be) just one "Crocodile Hunter".

• Controversy? Steve certainly had a knack for stirring up and leaving controversy in his larger-than-life wake.

And boy could he work the backend! His spinnoff products are almost countless...

>From toys and games to books and movies, Steve Irwin exploited the "Crocidile Hunter" brand to the fullest. He almost single handedly built the entire "Animal Planet" network on his coattails.

His face, logo and even his catch phrase "Crikey" found their way onto every imaginable product from lunch boxes to clothing lines.

And the amazing part is... he funneled the vast majority of the profit windfall his Croc Hunter brand generated into his beloved Australia Zoo and into other wildlife conservation based programs.

But in spite of the many powerful marketing lessons that can be learned by studying the life of Steve Irwin, I think the most important lesson we can learn from him is about PASSION.

This was the true secret to Steve Irwin's success. I've rarely seen anyone with more raw passion and enthusiasm for his mission in life.

His passion for life, his family, and the wildlife he spent (and gave) his life educating the world about, was evident in everything he did.

And... What Steve can teach us about passion is not just a lesson to apply to your marketing, but one to apply to your own life.

Live with passion.

Live with passion for what you do and communicate that passion to others. That's the key to real and lasting success.

If you're not passionate about what you are currently doing for a living... Find something you are passionate about, and do it to the fullest.

As Steve has shown us... Life is short. And the end can come at any moment. But a 44 year life of passion and adventure is far more rewarding than 100 years of "quiet desperation".

Steve Irwin lived his life to the fullest. He spent his days doing exactly what he loved and he transferred that love and passion to millions of others.

Rest in peace Steve. You'll be sorely missed mate…

About The Author
Eric Graham is the author of the free 28-page report, "7 Secrets of High Conversion Websites". Drop by www.conversiondoctor.com/t/croc.htm for your free copy today.